Service dogs in Broomfield are amazing. They have been extensively trained, live strict but loved lives, and take care of their owners like truly no one else can. The dogs’ abilities to detect seizures, pick up dropped items, and even warn owners of impending stroke or heart attack make these dogs literally life savers.
With all the amazing things these animals can do, it’s no wonder we have learned to accept them in places we usually wouldn’t, like a restaurant or the office. But there is a growing cynicism towards service and support animals in general, and mostly because of misunderstanding, and I’ll admit that I used to be one of these people.
I was not raised in a house with pets, and I never could understand the “emotional support animal“. I could understand a seeing eye dog or a dog that assists with the hearing impaired, but these are obvious needs that a dog could help with. When I would see articles about an emotional support pig or bunny, I would roll my eyes.
The Best service animal in Colorado
In 2010, Aaron Hirschhorn went on vacation, leaving his dog Rocky at a kennel in Los Angeles. When he returned, the goldendoodle was severely traumatized.
"She was hiding under my desk for two days afterward," the science teacher-turned-VC remembers. Figuring he could provide a more personal service, Hirschhorn naturally did what any entrepreneurial dog-lover would: He started his own pet-boarding business. The venture was successful, to say the least; in one year, he generated around $35,000 in sales. "We started realizing that if we--who have no real experience--can do this, then pretty much anybody can," he says.
Back then, the sharing economy--or what was then known as "collaborative consumption"--was still in its infancy, but Hirschhorn recognized it as a major opportunity. By March 2012, he had launched DogVacay, an online service connecting pet owners to sitters in L.A. and San Francisco; by the following summer, he expanded to several other U.S. cities and Canada. Today, the website books more than $70 million in annual sales and aims to significantly reduce reliance on kennels much as Airbnb has captured millions in revenue from the hotel industry.
The cost to board a pet with DogVacay is around $30 per night, and the startup takes a 20 percent transaction fee. That's generally cheaper than kennels, which range from $25 to $45 per night depending on your location, according to the pet pharmacy PetCare Rx. Besides dogs, DogVacay provides sitters for cats, as well as less common house pets such as chinchillas, ferrets, and even chickens.CREDIT: Courtesy Company
DogVacay is the latest in a series of tech startups taking aim at the traditional pet care industry, and the market opportunity is great. In 2016, Americans spent roughly $60 billion on their pets, according to research firm IBISWorld, which expects that number to increase by 7 percent annually through 2021. In addition to the more standard boarding and grooming, startups are now offering niche products and services, including wearable fitness trackers, game consoles, and even sex dolls. (If your canine just can't stop humping the furniture, consider buying him an inflatable toy from the French online retailer Hot Doll.)
Investors agree that the future of the industry is bright. "There's a macro trend that Americans are having children later in life, and related to that is that there are more dogs than there are children in the U.S.," notes Ben Ling, an investment partner with Khosla Ventures who has invested in DogVacay. "So unless that trend materially reverses, it is a fact that [pet tech] is here to stay, and not a fad."
Although even Hirschhorn concedes that some pet tech is nothing more than "silly gadgets"--think webcam-equipped treat-dispensing devices--many businesses have lately drawn the attention of venture capitalists. Between 2012 and 2016, as much as $486 million was invested in the global pet tech sector across 172 deals, according to CB Insights data. DogVacay has raised more than $47 million to date, from investors including Andreessen Horowitz, First Round Capital, and Benchmark Capital.
"2016 was a strong year for pet-tech financing," notes Alex Paci, a tech industry analyst with CB Insights. "Investors are betting on early companies in the space and clearly see promise."
A complex platform
Of course, as with many young companies in the sharing economy, DogVacay faces significant obstacles, including handling its rapid growth. The company facilitates as many as 40,000 pet stays a night, and counts more than 60,000 registered hosts on its platform. "It's a simple business model, but the actual management of it is extraordinarily intense," says Hirschhorn.
To his point, the startup now has more than 100 employees, many of whom are engineers tasked with continuously refining the platform. For example, a pet owner can search for a sitter who has experience with specific conditions--say, a pet that gets separation anxiety--and who is available on certain dates.
Unfortunately, bad apples can get through, despite a rigorous vetting process that involves background checks and online training seminars. In August 2016, an Oakland couple was devastated to learn that their six-year-old dog, Pippen, had died while in the care of a DogVacay sitter, who had left the animal in a hot car. "In situations like that, we do our very best to support our customers through it," Hirschhorn says, adding that the sitter was immediately kicked off of the site. DogVacay also offers pet insurance, which covers up to $25,000 for any kind of accident or injury a pet sustains during its stay.
The company faces stiff competition, including from Rover.com, the Seattle pet-sitting service that reportedly generates more than $100 million in annual sales. Hirschhorn says he isn't concerned, given that other startups account for a small percentage of the overall pet-sitting market.
"We don't even necessarily view [other sites] as competitors," he says. "We're all working to accomplish the same mission of making dog ownership easier. To me, the competitor is the local kennel, or your neighbor, or your mom."
Hirschhorn declined to comment on whether DogVacay is profitable, though the company said last year that it expects to be in the black in 2017. Beyond this year, it plans to focus on expanding its core business, which now operates across the U.S. and in parts of Canada. The startup also recently expanded to include dog walking and day care, and soon it plans on partnering with wearable fitness trackers--so owners can monitor Fido's body temperature, breathing, and heart rate.
The company's success has been good news for Rocky the fearful goldendoodle, who no longer has to spend her time in kennels. Hirschhorn, speaking while on vacation in the Dominican Republic, says that she's currently boarding with a DogVacay sitter. "From the pictures I've gotten of Rocky at the beach, on a hike, and passed out in her bed," he adds, "I'm pretty sure she's having as much fun on vacay as we are."
Related: Why Pet Care Is One of the Best Industries for Starting a Business in 2017
Service Dog Identification [Why You Should Get One]
Service dogs are specially trained animals that assist people with physical disabilities by performing life tasks they cannot do for themselves. Florida laws recognize that these animals are an important part of many individuals' lives.
If Someone Asks
Service animals aren't restricted in the same way that ordinary pets are. Any business discriminating against someone who has a service animal may get charged with a misdemeanor. A business can verify that the animal is a service animal and not a pet by asking what tasks the animal performs, but the business is not allowed to require documentation of any kind. Businesses must not charge a fee for a service animal to enter the establishment even if there is a fee for pets to access the area.
Housing and Employment
People requiring service animals can't be denied housing or employment due to their service animal. A service animal's owner is liable for any damages or injuries caused by the animal just as if it were a regular pet in any public or private place. Job seekers may still be denied employment if their disability prevents them from fulfilling their job duties.
In Florida it is illegal to harm or hinder a service animal from completing its duties. Anyone unintentionally injuring or endangering a service animal can be charged with a misdemeanor. Anyone who intentionally injures or kills a service animal will face felony charges.
Yorkies as Emotional Support Service Animals And Why it is Important.
There is controversy surrounding the roles of animals in the lives of people with disabilities or chronic illnesses. Many of us have seen the posts online about registering your animal as an emotional support animal with a small fee, and being able to keep your animal in a no pets allowed setting. This has led people to question the legitimacy of all service animals and their roles. A feeling of distrust among people who do not understand the difference between these animals, and the rights that accompany them, has been emerging as more people utilize these services.
Service Dogs are the most protected and trained of the 3 types of dogs. While many people refer to all 3 types as "service animals", the official names for this type is Service Dog. These dogs are legally considered medical equipment and have a price tag to match, ranging from $10,000- $50,000. They are intensively trained for 1.5-2.5 years, having to pass a variety of tests to be serviceable including, but not limited to, opening cupboards, retrieving dropped objects, staying calm in public, etc.
The last type we are discussing are Emotional Support Animals. This one is the most vague and open-ended. An Emotional Support Animal does not have to have any special training and most of the time is registered by its owner because it brings comfort. Also, an Emotional Support Animal does not have to be a dog. These animals are not protected under the ADA and cannot accompany their owners in establishments where there are no animals allowed. Owners with a registered support animals can keep them in housing that otherwise does not allow pets according to the Fair Housing Act.
How to Get Your Dog Approved for Service Assistance
The ADA (Americans with Disabilities Act) legislation, enacted in 1990, is so vague that it has created two classes of service animals. The first is for animals that perform a specific task - Guide Dogs for the blind, wheelchair assistance, hearing dogs, and animals that can detect medical emergencies, like seizures, and summon help. These dogs have been specifically trained for their service mission.
The problem is the second classification - emotional support animals. All animals - lizards, chickens and snakes - can be designated service animals because they lend emotional support to the owner. In most cases they have no task-specific training. While this definition is currently under review, it has placed an enormous burden on those people who truly have a Service Animal.
Bringing your Service Dog into a restaurant, theater, or other public venue can also create some problems unless you can explain that your dog is allowed access under Federal law. Of course this means that you animal must be suited for crowded environments and trained to act properly around people. This is another case where a Service Dog ID Card will be of value.