Service dogs in Kenmore are amazing. They have been extensively trained, live strict but loved lives, and take care of their owners like truly no one else can. The dogs’ abilities to detect seizures, pick up dropped items, and even warn owners of impending stroke or heart attack make these dogs literally life savers.
With all the amazing things these animals can do, it’s no wonder we have learned to accept them in places we usually wouldn’t, like a restaurant or the office. But there is a growing cynicism towards service and support animals in general, and mostly because of misunderstanding, and I’ll admit that I used to be one of these people.
I was not raised in a house with pets, and I never could understand the “emotional support animal“. I could understand a seeing eye dog or a dog that assists with the hearing impaired, but these are obvious needs that a dog could help with. When I would see articles about an emotional support pig or bunny, I would roll my eyes.
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There is controversy surrounding the roles of animals in the lives of people with disabilities or chronic illnesses. Many of us have seen the posts online about registering your animal as an emotional support animal with a small fee, and being able to keep your animal in a no pets allowed setting. This has led people to question the legitimacy of all service animals and their roles. A feeling of distrust among people who do not understand the difference between these animals, and the rights that accompany them, has been emerging as more people utilize these services.
Service Dogs are the most protected and trained of the 3 types of dogs. While many people refer to all 3 types as "service animals", the official names for this type is Service Dog. These dogs are legally considered medical equipment and have a price tag to match, ranging from $10,000- $50,000. They are intensively trained for 1.5-2.5 years, having to pass a variety of tests to be serviceable including, but not limited to, opening cupboards, retrieving dropped objects, staying calm in public, etc.
The last type we are discussing are Emotional Support Animals. This one is the most vague and open-ended. An Emotional Support Animal does not have to have any special training and most of the time is registered by its owner because it brings comfort. Also, an Emotional Support Animal does not have to be a dog. These animals are not protected under the ADA and cannot accompany their owners in establishments where there are no animals allowed. Owners with a registered support animals can keep them in housing that otherwise does not allow pets according to the Fair Housing Act.
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One scroll through social media is probably enough to convince you--if you needed convincing--that people love cute animals in general, and their dogs in particular. But while humanity in general may be endlessly enamored of man's best friend, bosses frequently disagree.
From fears of litigious allergy sufferers to costly personal injury claims to animal-hating landlords, there are plenty of reasons company leaders might be skeptical of joining the dog-friendly office trend.
If your boss is among them and you're a die-hard dog lover, is there any way to persuade him or her to open up your workspace to fuzzy friends?
Here's yet another area of life where science might be able to help you out. New research from Central Michigan University offers a rationale for dog-friendly offices that you just might be able to sell to your wary boss.
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The study, which was highlighted recently by UC Berkeley's Greater Good Science Center, is based on a simple premise: Have groups complete short tasks that involve creativity and cooperation, such as coming up with a fictional 15-second ad, and see how having a dog present for the experiment affects outcomes. So, how did it go?
It turns out canines are great for collaboration. Both the participants themselves and outside experts who rated the videotaped tasks for closeness, warmth, and cooperation said that adding a dog to the mix made people more trusting and more helpful. In short, just having a dog around seems to do wonders for teamwork.
"When people work in teams, the presence of a dog seems to act as a social lubricant," lead author Steve Colarelli commented. "Dogs seem to be beneficial to the social interactions of teams."
Why do dogs have such outsize impacts on how we treat each other? The answer offered by the researchers will come as no surprise to most pet owners--it seems that having animals nearby just makes us happier, and people who feel better tend to be nicer.
So if your boss is not sold on opening your office to canine companions, you might want to show him this study. And if you need to apply a little more pressure, earlier research showing that dogs also reduce stress, or this useful post from my Inc.com colleague Christine Lagorio-Chafkin on overcoming objections to dog-friendly offices might also be helpful.
Do you find your personality or behavior changes when there are dogs around?
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Animal experts attribute most animal actions and thoughts to instinct. It seems that they don't give our dogs, cats, birds and other pets enough credit. Why? Because there are documented cases of peoples' pets saving them from fire, fending off attackers and other brave acts. How do we truly know that our beloved pets are doing these things strictly from instinct? Though I'm not an animal behaviorist or scientist, throughout life I've watched and worked with many different animals. I believe that they have feelings, and are more like us emotion-wise than we give them credit.
For example, lately in the news, a woman reported that her Golden Retriever gave her the Heimlich manoever when she was choking on a piece of apple. He kept jumping on her chest until the apple ejected from her throat and flew across the room. Then, he ran over and ate it (he still is, of course, a dog). He knew his owner was in danger and responded to it. Now, that's devotion.
Observe your animals deeply, and see what you think. Are they just doing what their genes tell them to do or are they showing emotions? Science is advanced, but there is so much more to know about our pets and what makes them tick. Those who relate well to animals seem to be more in tuned to the way they think. Being calm and slow moving around many animals puts them at ease. Same with people, we like those who are calm and not aggressive towards us. Animal husbandry is fascinating, and worth learning more about. The more we know about our animals, the better we will relate to them. We may not speak their languages but we can at least show them the respect and understanding they most definitely deserve.
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In 2010, Aaron Hirschhorn went on vacation, leaving his dog Rocky at a kennel in Los Angeles. When he returned, the goldendoodle was severely traumatized.
"She was hiding under my desk for two days afterward," the science teacher-turned-VC remembers. Figuring he could provide a more personal service, Hirschhorn naturally did what any entrepreneurial dog-lover would: He started his own pet-boarding business. The venture was successful, to say the least; in one year, he generated around $35,000 in sales. "We started realizing that if we--who have no real experience--can do this, then pretty much anybody can," he says.
Back then, the sharing economy--or what was then known as "collaborative consumption"--was still in its infancy, but Hirschhorn recognized it as a major opportunity. By March 2012, he had launched DogVacay, an online service connecting pet owners to sitters in L.A. and San Francisco; by the following summer, he expanded to several other U.S. cities and Canada. Today, the website books more than $70 million in annual sales and aims to significantly reduce reliance on kennels much as Airbnb has captured millions in revenue from the hotel industry.
The cost to board a pet with DogVacay is around $30 per night, and the startup takes a 20 percent transaction fee. That's generally cheaper than kennels, which range from $25 to $45 per night depending on your location, according to the pet pharmacy PetCare Rx. Besides dogs, DogVacay provides sitters for cats, as well as less common house pets such as chinchillas, ferrets, and even chickens.CREDIT: Courtesy Company
DogVacay is the latest in a series of tech startups taking aim at the traditional pet care industry, and the market opportunity is great. In 2016, Americans spent roughly $60 billion on their pets, according to research firm IBISWorld, which expects that number to increase by 7 percent annually through 2021. In addition to the more standard boarding and grooming, startups are now offering niche products and services, including wearable fitness trackers, game consoles, and even sex dolls. (If your canine just can't stop humping the furniture, consider buying him an inflatable toy from the French online retailer Hot Doll.)
Investors agree that the future of the industry is bright. "There's a macro trend that Americans are having children later in life, and related to that is that there are more dogs than there are children in the U.S.," notes Ben Ling, an investment partner with Khosla Ventures who has invested in DogVacay. "So unless that trend materially reverses, it is a fact that [pet tech] is here to stay, and not a fad."
Although even Hirschhorn concedes that some pet tech is nothing more than "silly gadgets"--think webcam-equipped treat-dispensing devices--many businesses have lately drawn the attention of venture capitalists. Between 2012 and 2016, as much as $486 million was invested in the global pet tech sector across 172 deals, according to CB Insights data. DogVacay has raised more than $47 million to date, from investors including Andreessen Horowitz, First Round Capital, and Benchmark Capital.
"2016 was a strong year for pet-tech financing," notes Alex Paci, a tech industry analyst with CB Insights. "Investors are betting on early companies in the space and clearly see promise."
A complex platform
Of course, as with many young companies in the sharing economy, DogVacay faces significant obstacles, including handling its rapid growth. The company facilitates as many as 40,000 pet stays a night, and counts more than 60,000 registered hosts on its platform. "It's a simple business model, but the actual management of it is extraordinarily intense," says Hirschhorn.
To his point, the startup now has more than 100 employees, many of whom are engineers tasked with continuously refining the platform. For example, a pet owner can search for a sitter who has experience with specific conditions--say, a pet that gets separation anxiety--and who is available on certain dates.
Unfortunately, bad apples can get through, despite a rigorous vetting process that involves background checks and online training seminars. In August 2016, an Oakland couple was devastated to learn that their six-year-old dog, Pippen, had died while in the care of a DogVacay sitter, who had left the animal in a hot car. "In situations like that, we do our very best to support our customers through it," Hirschhorn says, adding that the sitter was immediately kicked off of the site. DogVacay also offers pet insurance, which covers up to $25,000 for any kind of accident or injury a pet sustains during its stay.
The company faces stiff competition, including from Rover.com, the Seattle pet-sitting service that reportedly generates more than $100 million in annual sales. Hirschhorn says he isn't concerned, given that other startups account for a small percentage of the overall pet-sitting market.
"We don't even necessarily view [other sites] as competitors," he says. "We're all working to accomplish the same mission of making dog ownership easier. To me, the competitor is the local kennel, or your neighbor, or your mom."
Hirschhorn declined to comment on whether DogVacay is profitable, though the company said last year that it expects to be in the black in 2017. Beyond this year, it plans to focus on expanding its core business, which now operates across the U.S. and in parts of Canada. The startup also recently expanded to include dog walking and day care, and soon it plans on partnering with wearable fitness trackers--so owners can monitor Fido's body temperature, breathing, and heart rate.
The company's success has been good news for Rocky the fearful goldendoodle, who no longer has to spend her time in kennels. Hirschhorn, speaking while on vacation in the Dominican Republic, says that she's currently boarding with a DogVacay sitter. "From the pictures I've gotten of Rocky at the beach, on a hike, and passed out in her bed," he adds, "I'm pretty sure she's having as much fun on vacay as we are."
Related: Why Pet Care Is One of the Best Industries for Starting a Business in 2017